What's in a logo?

Clearly a new firm needs a logo. We wanted something that would relate the "b" in Barden to the "d" in Development, whilst at the same time portraying an accessible but classy feel- much like the building that we are creating.

Our creative team worked under some time pressure to create a logo that would encapsulate the firm and its heritage. Some of these reminded the team of a builder bending over, appropriate but not exactly the right image!

After our logo designer sketched it out by hand, it was transferred to our graphic artist in South Africa.

The graphic designer tried an orthogonal linear approach to see if it would add some gravitas. The feeling was that this lacked the warmth from having the letters in an egg-shape around the "bd"

This version is getting near, but the lettering looks rather clunky when following the egg shape.

In the final version, the "b" and the "d" are in nice relationship to each other, with the text forming a nest around them.

Time taken from defining the requirement to getting a final version that everyone can agree: 2 hours! Well done all those involved.